Frank McGillin - Founder and CEO

Over my career, I’ve enjoyed creating new categories and building companies in the intersection of consumer, healthcare and technology.  I am passionate about developing teams, creating a culture of innovation and driving incremental sales. 

• Transformed Sonicare from niche product to leading global brand that now exceeds $1B in sales.
• Increased brand value of Philips Healthcare to $3.9B by reinventing global marketing.
• Grew digital therapeutic startup 225%, scaling operations and winning CES Innovation Award. 
• Delivered $30M in synergies and cash through integration of $100M acquisition.
• Launched over 50 new technology and healthcare products globally.

I’ve successfully led diverse teams including Sales, R&D, Finance, Operations and Marketing to solve complex challenges acting as CEO.   My commercial experience includes building global businesses, leading start-ups, integrating acquired companies, P&L management, brand building, business development and alliances.

At NeuroMetrix, I led the creation and launch a new consumer digital health business under the Quell® brand, including go-to-market strategy, hiring a new team, scaling e-commerce operations and supply chain, and establishing partnerships with retailers like CVS and Best Buy.  

At Philips, I managed a $100 Million dental technology business and P&L, driving increased EBITA through innovation and organizational redesign.  I also had the unique opportunity to work on other high growth Consumer and B2B Healthcare businesses such as Sonicare®, where customer focus and innovation are critical.

As a Senior Marketing Executive, I drove growth at Johnson & Johnson across several consumer categories: Women’s Health, Rx to OTC, Dietary Supplements and Oral Healthcare. 

I’ve spent my career as Marketing leader, with a strong focus on Experiential Marketing.  I have orchestrated experiential events for global technology brands such as IBM, Polaroid and Philips, in locations as diverse as Las Vegas, Moscow’s Red Square and Dubai.  My expertise is driving measurable results in demand generation, enhancing brand preference and working with sales executives to fill and accelerate the sales cycle.

At Philips, I developed a multi-million dollar event strategy and portfolio that delivered on significant Brand Awareness metrics and double-digit increase in ROI.  By redesigning the customer experience at the Philips North America Executive Briefing Centers, I was able to drive a 50% increase in engagement rate with customer visits.  Another outstanding tool that the sales organization leveraged to drive funnel and close opportunities.

Working with Philips Healthcare's CEO on Philips Capital Markets Day , I developed a plan to bring the event to the New York Stock Exchange; an iconic venue and experience.  We expended beyond the Investors Meeting to bring top customers for meetings and tours of Philips Vision at the NYSE, with Philips  CEO ringing the end of day bell on the trading floor. 

I held several roles at IBM.  I managed the multi-million dollar North American Event Program, focusing on the dual requirement of containing costs and increasing results!  I developed tools, processes and procedures that streamlined our planning, assessing and execution processes.  I provided leadership to create a unified event program globally, with one agency, with a consistent brand experience and strong and measurable metrics.  IBM continues to use this approach globally.  

As Launch Program Director, I relaunched how IBM goes to market with Services.  In an extremely condensed timeline, I coordinated with Sales, PR, Media, Training, Program Marketing, Legal, Communications and others to deliver the flawless global launch of 18 Service Packages.  This program was instrumental in changing the way IBM sold and delivered Services and ‘hit the ground running’ as a results of my involvement.

I am proud to have been featured in Forbes Magazines article on the challenge of Event measurement and metrics, and a  Special Report: Women To Watch in the Event industry by Event Marketers magazine.